Little can be said here that has not been said of Serotta before. Ben Serotta is a pivotal leader in the way the custom bicycle is produced and sold in the United States today. They are a 38 year old brand who almost single-handedly took the status quo of being a one-man / one-bike-at-a-time model of bicycle customization and scaled it up into a repeatable process that is the bench mark in the industry. Of all the custom builders, Serotta is number one (followed closely by Seven – of whom founder Rob Vandermark is also a member of the minds who have pushed the custom bike industry farther than anyone – to both of these men, and many others who are not listed here, we express our gratitude).
Serotta’s accolades of contribution to the way custom bicycles exist touches every single facet of the experience. Far beyond just fabricating metal or composite tubes to order, Serotta has been instrumental in shaping the foundations by which custom bikes are created starting with the fit to the rider.
Today, Serotta fit specialists are among the very top of the ladder in terms of training, education and certification for matching the human body to a bicycle. And if imitation is the highest form of flattery, then Serotta has much by which to be humbled as their methodology on fit is arguably the most ubiquitous we know.
We are happy to carry you through the Serotta experience from concept to cradle. Our in-house fitting is among the best in the world. Our Serotta Fit Specialist, Tony Corke, brought Cyclefit to us from London at the recommendation of Ben Serotta himself as one of the premier fitters Serotta has come to work with.
Serotta’s finished bikes are as detailed as their thoughts. Their palate of materials includes steel, titanium and carbon fiber all thoughtfully mated for a variety of tuned rides specific to your wants and needs.
